In-demand
Digital Marketing: Meta & Google Ads
Run profitable campaigns with targeting, creatives, tracking, and optimization frameworks.
Instructor: Tariq Anwar4.6 stars (3410 reviews)26 lessons12 hours
What you will learn
- Campaign structure and targeting basics.
- Creative testing frameworks (hooks, angles).
- Tracking fundamentals (pixels, events, UTMs).
- Optimization: bids, budgets, and reporting.
Who this course is for
- Marketers
- Founders
- Freelancers
Requirements
- Basic understanding of marketing
- A product/service to practice with (optional)
Certificates & outcomes
- Completion certificate
- Ad testing sheets
- Reporting template
Course curriculum
Module 1
Foundations
Goals, funnels, offer clarity.
Module 2
Meta Ads
Structure, creatives, optimization.
Module 3
Google Ads
Search intent, keywords, quality score.
Module 4
Tracking & reporting
Pixels, UTMs, dashboards.
Instructor
Tariq Anwar
Performance Marketer - GrowthPilot
Tariq manages paid media budgets and teaches testing systems that reduce wasted spend.
Reviews
"The testing framework is super clear."
Amin S.
"Helped me stop guessing and start measuring."
Elina K.
"Very practical and actionable."
Faisal R.